YouTube Shorts is the best of getting traffic and being viral in less time than creating long-form traditional videos. YouTube is promoting YouTube Shorts and providing extra benefits to the creators who are creating shorts.

Short videos capture more than 50% market in 2022, and most of the creators are now creating short videos on Instagram reels, YouTube Shorts, and the original TikTok.

As per Statista YouTube Shorts has seen significant engagement and that it has become a popular way for creators to connect with their audiences on the platform. YouTube Shorts reached 1.5 billion monthly logged-in users as of June 2022

It is worth noting that Shorts is still a relatively new feature, so it is likely that the number of Shorts and their views will continue to grow as more users become familiar with the feature and start creating and sharing their own Shorts.

What Makes YouTube Shorts Different from other apps?

• Larger user base: YouTube has a much larger user base than TikTok and other social media platforms, which means that there is a greater potential audience for YouTube Shorts.

Greater focus on music: One of the main features of YouTube Shorts is the ability to use music in the videos. YouTube has a vast library of licensed music that users can choose from, which sets it apart from some of its competitors.

More diverse content: YouTube is known for hosting a wide range of content, including educational, entertainment, and news-related videos. This means that YouTube Shorts is likely to have a more diverse range of content compared to platforms that are focused more specifically on short-form video content.

Integrated with the rest of YouTube: YouTube Shorts is fully integrated with the rest of the YouTube platform, which means that users can easily discover and watch Shorts alongside their other favorite YouTube content.

How To Create YouTube Shorts

1. Choose a topic: Consider what you want to share in your short video. You could create a tutorial, share a funny moment, or promote a product or service.

Plan your content: Write down a script or bullet points outlining what you want to say in your video. This will help you stay on track and ensure that you don't miss any important points.

Gather your equipment: You'll need a smartphone or camera to record your video, as well as any props or materials you might need. Make sure your equipment is charged and ready to go.

Find a good location: Choose a location with good lighting and minimal background noise. If you're recording indoors, make sure the room is well-lit and tidy.

Practice: Run through your script or bullet points a few times to make sure you feel comfortable with the content. This will also help you get a sense of how long your video will be.

Edit and upload: Use a video editing app to trim your video and add any special effects or transitions. Then, upload your video to YouTube and share it with your followers!

How Brands are using YouTube Shorts to increasing their reach

Not only the individual creators but the brands too are using YouTube shorts for getting more traffic and increasing their brand awareness, Whether it's Amul, Samsung, MI, News media agencies like CNN and India Today are using Shorts for more reach and audience.

Snappy videos are designed to be watched on mobile devices and are meant to be shared on social media platforms. These videos are typically 15 seconds or shorter and are a great way to grab the attention of viewers.

Brands can use YouTube Shorts to promote their products or services, share behind-the-scenes content, or engage with their audience in a fun and creative way.

Collaborate with influencers or customers: Collaborating with influencers or customers can help you reach a new audience and add credibility to your brand.

Encourage viewers to visit your website or follow your social media accounts by including a call to action at the end of your Shorts.

Steps for Earning via YouTube Shorts

1. Create a YouTube channel: In order to earn money on YouTube, you'll need to have a channel. If you don't already have a channel, you can create one by going to youtube.com and clicking on the "Sign In" button in the top right corner. Then, follow the prompts to create a new Google account or sign in with an existing one.

Enable monetization on your channel: Once you have a YouTube channel, you'll need to enable monetization in order to start earning money. To do this, go to the "Channel" tab in your YouTube Studio and click on the "Monetization" option. From there, you can follow the prompts to enable monetization and agree to the YouTube Partner Program terms.

Create engaging and high-quality content: The key to earning money on YouTube is to create content that people want to watch and that meets YouTube's community guidelines. This means creating videos that are engaging, informative, and entertaining. It's also important to make sure that your videos are high-quality, with good lighting and sound.

Promote your videos: In order to get more views on your YouTube Shorts, you'll need to promote your videos. This can include sharing your videos on social media, collaborating with other creators, and participating in YouTube communities related to your niche.

Consider using YouTube's paid promotion options: YouTube offers a number of paid promotion options, including promoted videos and channel memberships, that can help you reach a larger audience. These options can be a good way to get more views and potentially earn more money, but it's important to be strategic about how you use them and to make sure they are aligned with your overall marketing goals.

Optimize your channel for maximum earning potential:

There are a number of things you can do to optimize your channel for maximum earning potential, including:

• Creating a consistent posting schedule so that your audience knows when to expect new content from you

Using tags and titles that accurately describe your videos and make them more discoverable on YouTube

Creating an eye-catching thumbnail image for each of your videos

Using YouTube's end screens and annotations to promote other videos and channels

Adding closed captions to your videos to make them more accessible to a wider audience

By following these steps and consistently creating high-quality content, you can potentially earn money via YouTube Shorts. It's important to keep in mind that earning money on YouTube can take time and requires consistent effort, but with dedication and hard work, it can be a rewarding experience.

How YouTube will pay for making YouTube Shorts

YouTube ads revenue model will be applicable to all YouTube Creators, earlier YouTube launched the shorts funds but after seeing the huge success of shorts and competition from Instagram reels and other local apps like Moj, YouTube is promoting new and established long-form video creators to creators of shorts.

YouTube Shorts can be monetized with ads, just like regular YouTube videos. Advertisers can pay to have their ads displayed before, during, or after a YouTube Short, and YouTube can then share a portion of the ad revenue with the creator of the video.

YouTube Premium subscriptions: YouTube Premium subscribers pay a monthly fee to access ad-free and exclusive content on the platform. By offering YouTube Shorts as part of the premium content lineup, YouTube can generate revenue from subscribers.

Conclusion

YouTube wants that by the end of 2023, it will increase its market share in short videos, It has a lot of competition but Youtube knows the traditional user base is with YouTube as soon as new features and things will introduce, Youtube will become the king of short videos.

There will lot of things is waiting to come and we will see many new things in the upcoming days.